Thank You pages are probably the most underrated marketing element of them all.  

They are not only a vital communication tool to show gratitude towards the user once they’ve taken the action you wanted them to take, but they also acknowledge that the user’s form has been received and tell them what happens next - which might be a subscription to a new database or access to a useful download.

As well as offering reassurance and strengthening trust and confidence between users and your brand or business, these nurturing actions encourage users to become customers. A good Thank You page builds relationships and connections.

They are the first step to two critical marketing actions within your strategy: lead nurturing journey and client retention.

What are the essential elements?

Thank You pages usually have a simple, easy and effective structure. They will contain the ‘Thank You’ message, and you can then add different links depending on the action the user has taken in order to keep them engaged.

Here are some examples:

• You can add links to go back to your website and encourage navigation. If there’s any particular page on your site you are promoting or you’d like to be visited, use the Thank You page to divert traffic back to your business site.

• Don’t miss the opportunity to add a link to your blog: We’ve already gone through the importance of content marketing in your strategy. Add a link to the corporate blog to increase brand awareness, brand reputation and trust.

• Links to corporate social profiles would be great to generate interaction. This is a great opportunity for you to invite your clients or leads to connect with you on social media.

• What happens next? As we said earlier, tell them what to expect. There is a wide range of actions that will require confirmation: Are all their details submitted correctly? How can they download the lead magnet you promised them? Are you going to request further action? Is there any relevant information they should know about? Is their demo booked correctly? Don’t leave your client or prospect with the uncertainty of not knowing what’s next.

• It can facilitate further action. You can take advantage of the Thank You page and communicate special offers, exclusive incentives… any opportunity is good to extend the engagement. You can also use the Thank You page to invite users to recommend you to others or to provide feedback about your product or service.

But this is not only about the user. It’s also about you. Thank You pages will tell you accurately how many conversions you’ve got and will measure your campaign performance. They make analytics much easier and give you an understanding of the user’s behaviour by tracking submissions and conversions.

If you’re not sure about the approach your Thank You pages should have, how to design them, what to include or where/when to use them, we’ll be more than happy to help and advise you.

Call us on 0208 663 4989, or email lee@angelsmedia.co.uk and we’ll contact you asap.