You’ve probably heard it before: “Content is king”. But we could be more accurate and add something else to this famous quote by Bill Gates: “Value and educational content is king”.

Creating content might sound like an easy thing. But the truth is that creating value and educational content, within a marketing strategy, with an objective, that impacts your target audience is not easy, but challenging, and requires time and planning.

What is value and educational content?

Value content is a form of communication specifically directed to a certain target audience about their particular interests.

Its main characteristic is that it’s relevant, that is, it’s easily distinguished from other kinds of content, both due to its originality and topics and also due to its high quality. In order to produce quality content that engages your audience it is essential, in the first place, to know your target very well.

Value and educational content can be included in any marketing plan, any strategy and any channel: in your newsletters, lead magnets, webinars, podcasts, email marketing campaigns, social media campaigns…

Relevant, value and educational content will also have a huge impact on your SEO strategy. Nowadays, thousands of people use search engines (like Google) or visual social media platforms (like Instagram or TikTok) to find out more about a company or a brand and consider several competitors – and they compare them – before making a decision and purchase.

They’re not passive consumers any longer, they are active internet users who search for information and analyse it. Therefore, you must get their attention, and once this happens, you must maintain their interest and engage them by giving them something that they’ll find useful for their business.

How can value and educational content help my business to generate more opportunities?

Value and educational content contributes to this and becomes crucial for any business as it helps attract the right audience (the audience actually interested in your field, industry, product or service that needs you (or will do in the future).

What is more: it helps build trust which in the long term will translate into loyalty to your brand. This is essential, as it’s widely known that it’s easier and less expensive to sell again to an engaged client who knows you, rather than to a new one.

But apart from building trust and credibility, it will position your business as a thought leader and authority in the industry for your prospects. It’s an excellent and beneficial tool for brand recognition. It will also drive traffic to your site, which will impact your brand awareness.

Where can I promote my value and educational content?

Here at Angels Media, we have a few opportunities to showcase your value and educational content, while reaching a wide audience within the property industry.

Value and educational content are a good fit for your email marketing campaigns and of course, for your social media campaigns. Don’t forget to work on a good landing page to get all the details from the leads that your content generates!

Both our featured articles in the Special Features Newsletter and the Weekend Features Newsletter (sent out weekly to our subscribers) will provide a good opportunity to engage with your target audience, build your reputation as an industry knowledge base and get your brand messaging out there. Our Features newsletters aim to educate and inform our readers.

A piece written by or attributed to a senior figure at the company will position your brand as an authority in the industry, which can have an excellent impact on your reputation among agents if you’re a supplier, or among vendor and landlord leads if you’re an agent. Any enquiries from educational content are usually very high quality!

Also, our Guides and Tips sections across our Today sites comprise genuinely useful and educational content pieces on common professional challenges, legislation changes and hot topics.

These articles provide real value to our agent readers, leading them to respect and trust the topical authorities which produce them. This additional exposure to agents, positioning your brand as a knowledgeable and helpful contributor to an industry-leading publication will be invaluable.

Do not hesitate to let us know if you need help with producing value and educational content to include in your campaigns with us.
Call us on 0208 663 4989, or email lee@angelsmedia.co.uk and we’ll contact you asap.