Banner adverts are still a crucial part of advertising and marketing strategies. These visual advertisements remain popular because they are an effective way to boost visibility and promote businesses.

These are graphic displays often in the shape of a rectangle or square that are located at the top, bottom, or sides of a website. Horizontal banner advertisements are called leaderboards and vertical banners on the sidebars of a website are called skyscrapers.

Here at Angels Media, we have found that regular use of banner advertising has many benefits. They are great for promoting services or products and getting visitors to a website.

The importance of banner marketing

Businesses can sometimes feel invisible if the right marketing is not implemented. Banner advertising is a great way to prevent this and help customers know about your services and business.

Nowadays, people spend a lot of their time online, so businesses should try their best to maximise this to their advantage. 

Banner marketing is important because it allows businesses to capitalise on the traffic and success of more established websites such as Estate Agent Today and Letting Agent Today.

Doing it yourself, especially if you do not have the audience just yet, is not as beneficial as using a reputable website and marketing professional.

In exchange for a fee, banner marketing is guaranteed to make viewers aware of your services. The more traffic the chosen website has the higher the visibility of your website through the banner advert.

How to design a successful banner

The success of these banners is usually analysed by the number of clicks they receive. The better the design the more likely it is to be a success and result in a higher number of clicks.

We recommend creating mobile first banners. The Today sites have positions especially for mobile because over the years we have found this is very effective. Research from eMarketer claims that 70.3% of all display adverts are mobile, compared to 29.7% for desktop. 

First, we suggest that a lot of thought goes into the call-to-action (CTA). This is usually a button that leads customers to learn about the service or products you provide. 

Then think about the visual images that you would like to include. One important visual that cannot be forgotten is of course your logo. 

Ensure that these images are the right size and resolution as grainy images could make the banner look unprofessional and discourage website visitors from clicking on the link.

Lastly, remember that less is more. The way banners are displayed means that every inch of space that the banner has must be used wisely. Try not to include too much text, instead, make sure it is optimised and keywords are included that effectively communicate messages.

Hiring a respectable team to design and create the banner is likely to generate the best possible results. After all, marketers specialise in creating these therefore they know what aspects do and do not work. These professionals have the credentials to work with you to achieve a striking banner advert.

We provide MPU banner adverts, button banner adverts, and leaderboard banner adverts. Also, newsletter banner adverts are displayed in prominent positions in each of our daily newsletters, sent Monday to Friday.

If you need assistance with the design or concept of banners, we have an in-house design and tech team available to create these. 

If you would like to increase brand awareness, promote offers, or display testimonials on one of our property websites, email us at lee@angelsmedia.co.uk or call us on 020 663 4989 and we’ll work together to devise the right banner for your business.