Implementing effective strategies to ensure that content is successful and gets more exposure has never been more important.

Exposure is when a brand is shown to a wide audience. When this is done correctly it can result in a brand that is well-known and positively perceived.

The more people who know about a brand, service, or product, the more likely it is to generate engagement, encourage digital conversations, and get more sales. 

Here we share what brands can do differently to make their content successful and get more exposure.

Implement the right strategies 

The more content you provide the more exposure you are likely to receive. However, the time and effort it takes to create content can end up wasted if the right strategies are not implemented.

Statistics from Semrush show that in a survey of 1,500 marketers in over 20 industries, 8% of brands that were successful with content in 2021 documented a content marketing strategy.  

The right strategy will allow any brand to present themselves to prospective audiences with content they are interested in. 

Connect with the right people on the right platforms

The way that you choose to put yourself out there directly correlates with the amount of exposure that you get. 

Building a good emailing list is fundamental to the quality of consumers that get exposed to your content. At Angels Media we have got exclusive contact lists and clients who work with us gain access to these.

If the company’s message is sent to the wrong audience from the onset, it is bound to fail. In our area of expertise, connecting suppliers with agents and the Today sites is the way to do this correctly, as we have the audience they're looking for.

Help from social media experts can save time as they can use their expertise to put your brand out there. In our experience, we find that linking messaging with what is happening in the property news, so it is relevant, is particularly useful when getting exposure. 

In addition to this, we have found that partnering with relevant businesses can get exposure. For example, leaders in the PropTech and property marketing industry who join forces open themselves up to even wider audiences and therefore even more exposure. An example of this that we have found useful is video interviews with industry experts on our Estate Agent Today Youtube channel. These videos are also featured on the Today sites to give more exposure to suppliers.

When there is an opportunity to learn, it often welcomes new audiences and clients. Therefore, providing viewers and readers with data and insights can increase the amount of exposure you get.

Also never forget to bring fun to your content. A comical or exciting twist to your content is bound to not only drive exposure and engagement but also make it memorable.

Use successful marketing channels

Successful marketing tools make getting exposure far easier to achieve. There are many options to choose from but depending on the type of content that is being produced the relevance of each tool can vary.

Social media should be used to the advantage of businesses. With around 2.9 billion monthly active users, Facebook is the most popular social network website. Advertising on platforms like this can lead to a wide reach and exposure. YouTube comes in second place with a noteworthy 2.3 billion users.

By providing engaging, punchy, funny, memorable, and visually pleasing content you can gradually grow your business over time. We’re able to set up your social media accounts to grant your business the exposure it needs for organic growth as opposed to a get-rich-quick tactic.

Currently, the demand for video content is increasing. For this reason, the number of industry influencers proactively producing different types of video content is growing.

Our social media packages that include Reels and TikTok are getting a lot of attention from clients. Businesses understand that this type of content allows people to quickly digest information and is popular among most sectors.

Our in-house property journalists and content writers are experienced in creating bespoke content for a range of property industry clients. Supplying these along with the appropriate lead magnet for your strategy can make it even more appealing to those who encounter your content.

Often, particularly when starting, it is difficult to attract large numbers of clients. Placing advertising banners on popular websites is a quick and effective way of getting exposure. For example, the Today sites receive thousands of views each day, and those who make use of the banners can benefit from exposure.

The vast range of available marketing tools can help businesses grow. However, bringing exposure to poor content will reveal your company's flaws to a wide audience and possibly ruin your brand’s reputation.

Having a reputable team by your side can ensure that the right marketing tools, platforms, and strategies are being used to give your business the positive exposure it needs to succeed. 

If you would like to make your content successful and get more exposure but you’re unsure about where or how to start, the Angels Media team will be happy to help you!

Just email us on lee@angelsmedia.co.uk or call us on 020 663 4989 and we’ll work together to devise the right campaign for you.