And another year has almost gone, can you believe it? We’ll be in 2024 in a few days and many businesses are now finishing renewing their budgets.

Looks like things might be settling, but companies are still cautious about spending their money on marketing. However, the property market is a permanently evolving one and it’s imperative to know exactly where to allocate the budget we’ve got to optimise our marketing actions. There are a few trends that will likely shape the industry’s marketing strategies and set the stage for a year of innovation and growth. Here we go!

1. AI Property description:

Yes, AI is here to stay, and it’s already having a massive impact on our lives… and of course, on the property market. If you’re an agent, you probably know how AI-powered description generation has become a game-changing tool that will save hours of work trying to craft the perfect property description. AI will make agents’ jobs easier, faster and more effective.

2. Virtual tours: View online before viewing in person:

Since 2020, virtual tours have become a mainstay. Offering a unique and convenient way for a first browsing, virtual tours also cater to homebuyers or renters living far away. In 2024 the demand for virtual tours is expected to persist, as they have become an integral feature that property seekers actively look for when exploring options online.

3. Automation for lead generation and nurturing:

Efficiency is in the name of the game in 2024, and automation is the key player. Whether you’re a supplier or an agent, automating lead generation and nurturing ensures personalised communication, maximizing the chances of converting leads into business opportunities. Time and resources are optimised, providing a competitive edge in a fast-paced market.

4. Back to the marketing essentials – the return of direct mail:

And speaking of automation,there’s a new way of automating processes that has been a game changer in 2023 and will remain innovative and successful in 2024: Automated direct mail services. The ValPal Network has developed a feature that sends letters to leads as well as up to 20 addresses up and down from the enquirer’s address.

The personal touch that the letter offers increases the potential of booking more valuations, and these even incorporate QR codes and drive the user to the instant valuation tools.

5. Paid search never dies:

While organic growth or social media ads are essential elements in an integrated marketing strategy, Google Ads campaigns are crucial for a highly segmented campaign to accurately target our audience. Whether you’re an agent or a supplier, this will take your lead generation strategy to the next level.

While these are the top five trends we’ve highlighted, it’s important to acknowledge the multitude of other impactful strategies, including social media, email marketing, chatbots, and others. The key to success in 2024 lies in adapting to these trends and leveraging them to propel your business forward.

As you embark on the journey in 2024, don’t miss the opportunity to elevate your marketing strategies and stay at the forefront of the ever-evolving property industry. If you’re looking to maximise your advertising efforts in the coming year, we’re here to help. Reach out to us at 0208 663 4989 or email lee@angelsmedia.co.uk, and let’s design a marketing campaign that ensures your success.

And of course, the Angels Media team wishes you a groundbreaking 2024!