With rapid advances in modern technology, the question arises, should we email, call or text our clients or we should advance into the unknown waters of social media? With various communication innovations at our disposal, there is a need to research and weigh up the advantages and disadvantages carefully before incorporating them into your marketing plan and implementing them effectively. This is relevant whether building strategies to reach potential customers or simply increasing your brand awareness to consumers.
 

Google, the search engine monster, does however dictate what works and what does not. To become a top business in your location, the principal ingredient is whether future customers can FIND your business. Digital marketing tools are essential; however they don’t replace the basic human need for personal interaction. To check on your progress, simply ‘Google’ your business, and take a look at the search results.
 

If you would like to dominate search engines in your local town or geographical area, you need to have multiple listings present on the internet. These include having your business listed on existing high ranking sites such as popular publications, directories, Facebook, Twitter and Google Plus The latter being an absolute must and a necessity for anyone that is serious about their ranking and online presence on the internet.
 

Furthermore, social media is a vital customer connection tool and can help you inspire and connect with your audience. It provides customers with an alternative to calling you - messaging via social media tends to be a time saver for them. By getting in front of your customers, the various social media platforms are a medium for you to provide value to your audience, and are ultimately an opportunity to turn your customers into your best brand evangelists. They will in turn use social media to share your content and recommend your services to their networks.
 

In closing, be sure to get professional advice or assistance when launching your social media. Online marketing has to be strategic and target market-specific in order to be successful. The buzz word today is digital. Don't make a critical mistake and continue using outdated marketing techniques. Be sure to keep up with the times and not be left behind.