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Thursday 29th August 2013

Public Relations at Angels Media

Public Relations is a very cost-effective strategy to create or increase awareness of your products and services among your target audience. It can become a very powerful tool for small and medium sized companies with a limited budget for traditional advertising methods. At Angels Media we offer a full range of PR services that can be combined to suit your business objectives.  

When we get a new client for PR, the first thing we do is to get as much information as we can of their business. We do this by browsing their website, searching for them online to find out what the media and customers say about them, and we also hold a meeting in person or via teleconference. This meeting is basic to understanding what the business does, and what their unique selling points are, so that we can prepare a strategic PR plan with achievable objectives.  Also, we define the business’ audience so that we can monitor and target the right media objectives, and generate news opportunities.

The main activities that we carry out for a client under a PR plan are:

  • Good quality content: We team up with the SEO department to create professional and SEO optimised content that will be useful and interesting for your clients, as well as improve your SEO ranking.
  • Writing and distributing press releases: When we detect opportunities for news stories or interviews, we will write up press releases and distribute them among the contacts that we have in our lists, or we will research and target the most relevant publications for the release.
  • Event organisation: If you wish to hold any type of events or promotions, we can organise or research for them, and we can also attend them or support your company presence in them.
  • Media relationship-building: We regularly liaise with journalists to promote your business and enquire about stories they could be interested in.

A good PR strategy combined with effective SEO practices will increase your exposure and your position in search engines ranking, making you more visible to your target market at the same time as building your reputation.

To find out about the Angels Media PR service please give us a call on 0845 075 0152 or visit our website http://www.angelsmedia.co.uk/.