October often signals the onset of the holiday season, with the school half-term, Halloween, Black Friday and Christmas just around the corner. Only a little more than two months to finish 2023!

This might make you think that, if you haven’t done it yet, it’s just too late to plan advertising and marketing strategies for the rest of the year. You are so busy, and building strategies and campaigns requires some time, doesn’t it?

The good news is that It’s NOT TOO LATE! In fact, with the right planning, you can still make the most of these festive opportunities to launch a good seasonal campaign.

First of all, it’s not too late because:

1. Digital advertising allows for a quick and flexible campaign deployment. Forget about those traditional methods that required extensive lead times. With a good idea, an organised strategy and the right channels, like our Today sites – if you’re a supplier – or our ValPal tools – if you’re an agent -, you can harness the power of online marketing to reach your target audience effectively with just a few weeks to go.

2. Some clients or prospects, especially if you’re a supplier to agents, may wait a few days/weeks to make a decision to buy. This is sometimes related to the internal processes for approval that some companies have. This means an opportunity for you and your business to tap into the demand and capture the attention of those still thinking, as they’re still likely to consider other options.

3. With the data-driven tools and platforms available today, you can quickly adapt your message and target your ideal clients or prospects. Have you got a previous campaign that has worked in the past? Great news! You can just tweak it and adapt it to the seasonal offer and launch it to the right audience.

Having said that, we’ve compiled for you the channels and strategies that will work for you and where you can successfully run campaigns:

1. Social Media: Social Media is a great channel to run successful campaigns to get more leads these days. It’s ideal for Black Friday discounts or Christmas special offers.

2. Email marketing: You can craft a competing email marketing campaign to send target messages to an already engaged campaign. Include eye-catching visuals and a clear call-to-action.

3. Content Marketing: Start a blog series or produce videos that highlight the benefits of buying your product or service during the holiday season, or buying/selling a property during this time. By offering value content you can position your brand as an expert in the field, which will build trust with potential clients.

4. Limited-time offers: Embrace the festive spirit by offering limited-time promotions to encourage FOMO (Fear of missing out) in your prospects or clients. You can offer discounts on closing costs, free consultations or demos, special financing options… the possibilities are endless. Create a sense of urgency by emphasising that these offers are only available for a certain period of time.

5. Community involvement: If you can, get involved in the local community by sponsoring or participating in holiday events. This will be a great opportunity to boost your brand’s visibility (especially if you’re an agent) and connect with potential clients. Be sure to capture those moments on social media to showcase your community spirit.

6. Responsive customer service: Ensure your customer care service is top-notch during this extremely busy season. Promptly respond to enquiries and follow up with potential clients. Excellent customer service will make a significant impact on prospects and encourage them to make a decision faster.

7. Analytics and adaptation: Continuously monitor the performance of your campaigns through analytics tools. Pay attention to what’s working and what’s not, and be ready to make adjustments as needed. If you’re quick, you’ll maximise your campaign’s effectiveness.

In conclusion: It’s not too late to come up with an effective and engaging campaign! With the right strategies and focusing on the right digital channels, you can still take advantage of the holiday season to reach potential clients and build stronger relationships with your existing ones.

Embrace the festive spirit from the beginning, offer enticing promotions and engage with your audience to make the most of the last months of the year.

If you’re unsure about how to implement these strategies, we’ll be delighted to help! Email us at lee@angelsmedia.co.uk or call us on 020 8663 4989 and we’ll be in touch soon.