Email marketing is one of the most popular tools in digital marketing to promote products, services or to deliver valuable content. It’s also one of the marketing channels with the highest return on investment (ROI).

 

But these are only a few of the many benefits that a good email marketing campaign could have for your business. Here at Angels Media, we analyse others:

 

Easy design and low cost

 

Getting an attractive, responsive design and the correct display might seem like a bit of a mission, but with the vast range of email marketing tools and services available, campaigns that can be viewed on a variety of devices can easily be designed with no need for design or HTML experience.

 

Many of these tools are in platforms that you can start using for free (then you can go for other paying plans as your business and your database grow!)

 

Email marketing still remains one of the most cost-effective marketing channels. Recent research by Litmus found that it can generate up to £32 for every £1 spent!

 

You can easily work out the formula: Low cost + high ROI = excellent benefits for you.

 

Automation and segmentation with email marketing

 

An email list that is filled with relevant contacts and information is likely to generate a good response. There are many ways to build a good contact list, such us using lead magnets.

 

One of the best things about email marketing is that your audience will be already engaged and willing to get information and promotional content from you. After all, they previously signed up for it. That’s why a good lead magnet and good content is important in your email marketing strategy.

 

Segmentation involves dividing your target market into groups. People in the email list can be arranged and categorised into groups based on their behaviours, activities, interests and patterns.

 

Many email marketing platforms allow businesses to track these through automation. Automation strategies allow companies to nurture their prospects or clients according to the stage of the funnel they are in by supplying personalised content at the right time to every subscriber. 

 

This will eventually mean more leads and sales for your business.

 

Test, test, test

 

Should we go for emojis in the subject line or not? Should we go for a CTA in red, or in blue? Should we include images or gifs? Some questions don’t have easy answers. But the good news is that in email marketing, you can monitor how elements perform so you get the right answer.

 

Running A/B testing on your emails can help you understand a user’s behaviour and interactions. The data from A/B testing is an effective way to gather valuable data to ensure your marketing strategy is being targeted in the right way, and to know what content your audience is more attracted to.

Whether you send valuable or educational content, or exclusive offers for them, testing different elements will increase your chances of having a successful campaign and getting the best possible results.

 

Loyalty can be built through email marketing

 

By providing personalised, educational and valuable content, you’ll be able to build loyalty, establish authority within your industry and develop your brand reputation. Email marketing is one of the best ways to build strong customer relationships.

 

These customers are also likely to share your content and refer your business to people they know because trust has been established and they like you.

 

Generate traffic to your website

 

Choose good and enticing Call to Actions (CTAs) so readers can click through and so you can take them to the page you want.

 

However, links don’t necessarily have to be only in the CTA. Feel free to include relevant links appropriately within your email content.

 

But remember to be careful. You don’t want your audience to get distracted from the main message and campaign objective.

 

Social buttons linked to your social profiles can also be included to promote your content on social media.

 

Easy to measure

 

Once you send your email campaigns, you’ll be looking forward to finding out how many people have opened your emails (Open rate - OR) and how many people clicked on the content and on the links (Click Through Rate - CTR). Once you know this data, you can also retarget the subscribers that have opened and clicked with a more tailored message.

 

The majority of platforms will give you these KPIs and others that will be of interest for you. How many KPIs you want to measure and the ones most relevant for you will depend on your campaign objectives.

 

At Angels Media, we do this on the email campaigns to our Today subscribers and have found it highly beneficial over the years, with excellent results for our clients.

 

If you would like to start providing your clients with effective email marketing campaigns but you are unsure about how to start, the Angels Media team will be happy to help you!

 

Just email us at lee@angelsmeida.co.uk or call us on 07875 764839 and we’ll work together to devise the right campaign for you.