Email marketing still remains (even after so many years) one of the most effective marketing channels.

It generates a high ROI and is a marketing option suitable for all kind of businesses and industries.

The ability to personalise and segment your databases generates great levels of engagement and it’s one of the best options to convert leads into clients. It’s also a channel that’s never stopped growing: according to Statista, there were 3.823 billion email users worldwide in 2019, while the figure will reach 4.594 billion in 2025.

If we talk about how cost-effective it is, it’s estimated that email marketing has a typical ROI of $36 for every $1 spent!

How to create an engaging email

Is there any secret to designing a great, engaging, and high-performing email? Well, from our experience there are definitely a few tips that you should follow:

1. The content: That’s the first step. What do you want to achieve with your email campaign? The content will be determined by your campaign objectives. Think about them and focus on one at a time. Once this is defined within your marketing strategy you can start working on a clear and concise message, with everything you want to communicate or offer. When you’ve written a persuasive copy, then you’ll have the material to come up with a powerful and branded design.
2. The design: This will vary depending on the content of your email, the proportion between text and images and other visual assets. However, what we would recommend is keeping an inverted pyramid-like structure. The top of your email will be focused on grabbing the subscriber’s attention with a header image and a headline. The middle will contain your message, with 3 main benefits or features of your product or service. The bottom will have a CTA, where the subscribers will be clicking and then taken to the landing page.
3. The database: Now that you have your email ready to be sent out, you need an engaged database. You have probably been building this over the years, but you might also need to target new audiences. Our Today databases are strongly engaged within the property industry, with agents willing to receive your emails to find out more about the solutions you can offer them. Let us know if you’d like to discuss your email marketing strategy with our team and benefit from a great ROI when advertising with us (you’ll find the contact details at the end of this blog).

If you follow all these steps, you will not only be working on one of the most effective lead generation and conversion tools, but you’ll also create a well-reputed brand position in the market.

Mobile first

There’s a high chance that you’re reading this blog from your mobile. The fact is that more and more of us are using our phones (or tablets) to do everything, from browsing to working or buying products and services. Think about your email campaign from that “mobile first” point of view. Make sure that your emails are responsive to offer a more comprehensive and flexible viewing experience to your subscribers. 

If you’re unsure about how to work on the content or the design for your email campaign, or you’d like to know more about our Today databases, do not hesitate to get in touch - we’ll be delighted to help! Call us on 0208 663 4989, or email lee@angelsmedia.co.uk and we’ll contact you asap.