Welcome to Angels Media!
Have you googled your Property or Finance Business? If not...do it! How much information comes up on your Business when you do so? Any information online about your Business should be well branded and concise as this creates a directly good or bad impression with consumers and other businesses when they find you online.
The following are some essentials to ensure your ranking on Google!
Create Social Media accounts on all the main Social Media sites
Upload good content using keyword rich wording
Add all necessary Links and Contact Details
Due to Social Media sites being highly optimised in themselves-you will push up your ranking simply by listing your business on these. Your business should be listed on a minimum of 3 Social Media sites.
Have you listed your Business on Google Places yet?
A wonderful free local platform created for Business Owners on Google is Google Places. Due to research 97% of consumers will google locally when looking for products and services. This is a great and essential tool to make use of : http://bit.ly/Y5nQXw
Free Business Directories
Is your business listed online on the various Free Business Directories available? By listing on sites such as http://www.FreeIndex.co.uk and http://www.hotfrog.co.uk/ you will push up your Business ranking. Take advantage of this and make sure you are listed, and again using good keywords and thorough information on your products and services.
Have a Blog set up and add this link to your Website
Blogging is by far the best tool for optimisation. By having a constant flow of information via your Blog the result will be more traffic to your Company Website. Use your Blog as a content creating machine. In short this is 'eye candy to the search engines', is an essential optimisation tool and will assist with your ranking and SEO.
Add Links to your Website
There are 2 kinds of Links, namely paying and non-paying.
A good investment is to pay other busy websites to feature your Business Link to drive traffic back to your own site. The second good option is to agree to a Mutual Free Link Exchange with partner companies. (ie.They put their link on your site in exchange for you doing that for them) This way both companies potentially share traffic.
Have you had an Internal and External Sitemap installed on your Website?
The reason why this is important firstly is easy navigation for visitors to your Website. The other is your website link will 'expand and look bigger with more options to click on' and therefore encourage people to click on 'your link' as opposed to others when searching on Google.
Take a look at the following search result where a Sitemap has been installed successfully. If it had not been installed there would be one line with the home page link ONLY as opposed to a breakdown of the pages on the website showing.
MeetMyAgent help you find the best Birmingham estate agents ... |
MeetMyAgent help you find the best Bristol estate agents ... |
MeetMyAgent help you find the best Clapham (London) estate ... |
Google Adwords
What is your monthly budget for Google Adwords? To boost your SEO it is important to run a Google Adwords Campaign now and then. This does require professional input and advice and its best to work with an SEO team when implementing these campaigns.
Branding and PR
Its one thing ranking on Google and succeeding in traffic been driven to your Website. An important aspect which is sometimes not taken into account is the 'bounce rate' of visitors to your Website. If people arrive on your website and tend to leave after a few seconds-it means your Website is possibly not 'user friendly', your content not good enough or your Website is simply not making a good first impression and needs to be branded professionally. Please also check that your subscribe button is installed as well as your various social media links and sharing buttons.
Are the Keys in your Hands?
Have you installed a Google Analytics Code on your Website? It is impossible to determine whether your Website is functioning well if this has not been done.
Google Analytics will tell you, amongst others; how many visitors you got to your website per month, which keywords they used to find your website, which sites referred them to your website and where their geographic location is. This is VITAL information needed. If your keywords are not working for the business-the website needs to be recoded with more appropriate one's. You will gain an clear insight of whether you are tapping into your target market with Google Analytics.
Please email us any advice or input. We are more than happy to do a free initial assessment for you of your Website and have a great team on standby to assist you.