In today’s digital world, having a strong online presence isn’t just important—it’s how your business stays competitive. Suppliers to estate and letting agents face unique challenges, competing for attention in a busy market. How do you stand out? By delivering value where it matters most: online. 

Here’s a guide to help you make an impact with the right mix of email marketing, display advertising, PR, and more. 

1. Email Marketing: Personalised, Practical, and Proven

Email marketing remains one of the most effective ways to connect with estate and letting agents directly. 

- Segment Your Audience: Break down your contact list into categories such as current clients, prospects, and inactive leads. Tailor your messaging to their needs. Don’t have a robust database? Our Estate Agent Today and Letting Agent Today audiences are already engaged, giving you the best chance to turn leads into conversions. 

- Deliver Value, Not Spam: Share actionable insights, software tips, or exclusive offers that address your audience’s pain points. Emails that solve problems or educate will always stand out. 

- Design with Purpose: Make sure your emails are visually engaging, mobile-friendly, and include clear calls-to-action (CTAs) that drive readers to your website. Not sure where to start? Our expert team can assist with both design and implementation. 

 

2. Online Display Banners: Be Seen, Be Remembered 

Display banners are a powerful tool for grabbing attention and keeping your brand top of mind. 

- Targeted Placement: Advertising on industry-specific publications like Estate Agent Today and Letting Agent Today ensures your message reaches the right audience. 

- Compelling Design and Copy: Keep your banners clean and bold, with concise copy and a clear CTA. This might be tricky sometimes: fitting such an important message in a small space! Our Account management and Design teams can help create banners that truly stand out!

- Retargeting for Results: Follow up with visitors who didn’t convert by displaying your banners elsewhere online. Our Breaking News newsletters are ideal for retargeting and you could increase brand recall and conversion rates. 

 

3. PR: Build Authority and Trust

PR helps position your brand as a reliable and credible partner in the property industry. 

- Highlight Key Updates: Announce product launches, partnerships, or milestones with press releases distributed to property-focused outlets. 

- Featured Articles: Share your expertise, research and insights through guest articles on trusted platforms like Estate Agent Today and Letting Agent Today. 

- Save Time with Experts: Building relationships with industry journalists requires effort. If you’re short on resources, our experienced in-house PR team can manage your strategy to maximise your coverage. 

 

4. Bespoke Content: Educate and Inspire

High-quality content is an opportunity to show your value and connect with your audience on a deeper level. 

- Create Audience-Focused Content: Develop blogs, guides, or whitepapers that address common industry challenges.

- Use Visuals to Stand Out: Enhance your content with infographics, videos, or downloadable guides that add value and make your message easy to digest. 

- Showcase Results: Share client success stories and case studies that highlight how your solutions deliver measurable improvements. These stories reinforce trust and showcase your expertise. 

 

5. Sponsored Content: Amplify Your Message

Sometimes, even the best content needs a little help reaching its audience. Sponsored content is a great way to extend your reach. 

- Partner with Trusted Publications: Work with platforms like Estate Agent Today to feature interviews, thought leadership pieces, or educational articles. 

- Keep It Helpful: Focus on content that informs and solves problems, rather than directly selling your services. Informative sponsored content is more likely to build lasting connections. 

- Measure and Optimise: Track engagement metrics like clicks and conversions to refine your approach for maximum impact. 

 

6. Social Media: More Than Just Posts

Social media offers a unique opportunity to build relationships and share your expertise with estate and letting agents. 

- Choose the Right Platform: LinkedIn is ideal for professional connections, while Facebook and Instagram allow for more informal, engaging content. 

- Mix It Up: Share a variety of posts, from industry tips to client success stories. Don’t forget the human touch—behind-the-scenes glimpses of your team can also build rapport. 

- Boost with Paid Ads: Use paid ads to extend the reach of your best content. Targeting tools in social media could can help you with decision-makers in the property sector. 

 

7. Facebook Ads: Precision Meets Performance

Facebook Ads allow you to connect with your audience in a cost-effective and targeted way. 

- Target Effectively: Upload your email list or create lookalike audiences to reach people with similar profiles to your current customers. 

- Experiment with Formats: Use carousel ads to showcase multiple features or short videos to grab attention and explain your offering quickly. 

- Monitor and Adjust: Regularly review ad performance to see what’s working and tweak your campaigns for better results. 

 

Build Your Digital Toolkit

Creating a strong online presence isn’t a one-time effort—it’s an ongoing process of connecting with your audience, addressing their needs, and showing them why you’re the partner they can rely on. 

Whether it’s through engaging email campaigns, eye-catching banners, social media posts or informative sponsored content, every part of your strategy should work together to deliver value. Don’t have the resources to do it all yourself? We’re here to help. 

 

Email us at lee@angelsmedia.co.uk or call 020 8663 4989, and let’s get started on building your digital success.