A long time ago in a galaxy far far away...united members of a team set out on a mission for online marketing success. Along the way they met a wise being called Yoda, he empowered them with skills and words of wisdom and left them with the following notes!

Mission of success according to Yoda

Have you LEVERAGED your biggest Brand Advocates? These are your employees! With their combined professional networks of clients, colleagues and friends it is ESSENTIAL to get them on board, supporting and being involved in your Social Media. This is the 1st step in developing a solid followers base!

On many occasions I have sat in consultation with clients and taken the time to explain the value of this. It seems that 'they understand the concept' but often fail to implement it.

As with all marketing techniques from SEO to Advertising Campaigns there are guidelines and essentials that need to be implemented for success. When it comes to Social Media marketing, your first foot hold up the ladder to success is 'getting your employees' on board.

Here are some basic tips:

Linkedin

• Are your Employees following your Linkedin Company Page? (I am hoping the answer is yes!)

• Has each employee updated their personal profile to reflect the company's current website, location and contact details? The galaxy is a big place and we want people to be able to find us.

• Where the company is mentioned on their Linkedin Personal Account, does it have a clickable link through to the Linkedin Company Page? Check that it does.

Facebook

The same principles apply here as to Linkedin. Encourage your employees to like your Facebook Business Page. It goes without saying that the continued success of the very company they work for, is and should be in their interest. It takes team work to jointly care and support 'the mother ship'

• Be sure to ask each employee to select 'The Facebook Business Page' where they fill in their employment on Facebook so that it becomes a click through link to the page

• An occasional 'like' on the company's content posts will assist your content going viral. I sometimes feel that people don't realise how valuable their active participation can be. If they knew and understood the value they would be more prepared to engage.

• Check ins! One of the least known and most highly effective marketing tools! If your business has a geographical location, ask your employees to use their smart phones to 'check in' This is super quick-takes a couple of seconds to do and results in sharing the Business Page link to possibly 100's or 1000's of people out there in the galaxy.

Twitter

• Ask employees to follow their Company back  (support the Mother Ship!)

• Encourage them to re-tweet the company's tweets-assisting the post and content going viral online

Building success when it comes to all round marketing requires team effort. Wishing you success in promoting the Mother Ship and...may the force (of Social Media) be with each of you always