As a supplier, it’s important that you know agents’ main pain points so you can then offer them the right kind of products and services.

A pain point is typically described as a persistent recurring problem, with a product or service, that clients or leads are experiencing in their marketplace and/or along their customer journey. In other words, it’s a customer problem that needs resolving.

It’s likely that these pain points will have changed in recent times, as a result of Brexit, the Covid-19 pandemic and now the cost-of-living crisis.

It’s important that you’re aware of these to come up with the right strategy to target and win business off agents, who are always on the lookout for time-saving, cost-efficient solutions to improve their businesses – even more important than ever in a tougher market as the property market starts to slow down a little.

How to win more stock

All agents are always looking for more stock and more instructions. After all, that’s where the money is.

And, at present, the supply/demand imbalance remains high, with a lack of stock on offer for buyers or tenants.

If you have a particular product or service that can help agents to achieve this in a painless way, you’re likely to find agents are willing to listen to your proposition.

You can target these agents in a number of ways, including via e-shots, social media, paid ads and banner advertising, to get your name and your unique selling points out there.

How to be more profitable

Agents are also always considering how they can be more profitable, whether this is through cutting laborious admin tasks or using certain PropTech products that will power their business forward.

Being profitable will be even more important in the current economic climate, so agents will be on the lookout for products and services that can improve their bottom line.

Once more, if you know your product or service can help to turn more of those pennies into pounds, you should have a captive audience – now more than ever.

How to boost efficiency

Agents have very busy schedules – from client meetings and viewings to marketing and chasing up conveyancers, amongst other things. Consequently, every minute made more efficient means more time spent on lead generation and growth.

To ease this pain point, automating and streamlining processes will help enormously, as will streamlining their communications. Getting the right systems in place – efficient, time-saving, easy-to-use – is vital to boost efficiency.

Some marketing actions that are automated include email automation and sales funnels, as well as social media management platforms such as Hootsuite which allow for posts to be created in advance and sent out to numerous platforms all at once. There’s also chatbots to offer 24/7 customer service and support, in a tailored way, which is something that The ValPal Network’s ChatPal feature provides.

Any products or services that can generate documents digitally, quickly collect electronic signatures, and streamline workflows which will take care of the entire process from start to finish will likely be particularly in-demand.

How to reduce time with better sales progression

One of the biggest frustrations and pain points for agents is stalled transactions, which just causes hassle and stress and increases the chances of sales falling through as all parties become more frustrated or more likely to pull out.

With this in mind, sales progression takes on a lot of importance, with products and services out there to shimmy transactions along and keep everything on track.

Agents will be desperate for anything that can help them to improve sales progression, so if you can cater towards this, you could be onto a winner.

Pain points can be flexible and ever-changing, so it’s important to keep your ear to the ground as much as possible to understand where agents might be struggling at present.

If you need solutions to these pain points and would like to find out how Angels Media could help you, please email lee@angelsmedia.co.uk or call us on 020 663 4989 so we can work on the best strategy for you.