Fixflo: Repair reporting system for rental properties
This week we have the testimony of Rajeev Nayyar, Director of Fixflo.
Fixflo is an innovative picture-based repair reporting system for rental properties. Their method consists on streamlining the repairs process to save property managers’ time and money, and optimise the procedures for everyone involved.
This system allows tenants to report repairs quickly and easily with no technical knowledge required. At the same time, property managers can rapidly understand what the problem is, share it with the landlord and the relevant contractor, and monitor when (and the standard to which) repairs have been made.
The company was founded by former property lawyer Rajeev Nayyar and Duncan Careless, former CTO of a number of companies including Friends Reunited and Brightsolid.
When selecting a media agency to help bring their system into the market, it was crucial to the Fixflo team that the agency was a respected property sector specialist, with a strong track record and the full range of skills to support their business.
Fixflo engaged Angels Media to devise and then implement its marketing and PR strategies.
Rajeev commented: “We view Nat, Lee and the rest of Angels Media as a core part of our team. They are commercial, focussed and creative. In the two months since Fixflo’s launch in May 2013 we have signed up more than 50 letting agencies and in no small part that is due to the efforts of the Angels Media team.”
Angels Media have also provided Fixflo with advice on maximising press coverage for their launch. This resulted in several news articles and interviews published, including an interview in a leading online business publication that has approximately 200,000 visits a month. Thanks to these PR and marketing efforts Fixflo has made their services known to a much wider audience and reached the target markets that they intend to approach.