In each edition of our bi-weekly newsletter we will be focusing the spotlight on one of our clients in order to show how our work has benefited that client. In this edition we discuss London-based estate agent, Atkinson McLeod.
 

Atkinson McLeod was created by current directors, Giles Atkinson and Dan McLeod, in 2002. The customer has always been at the forefront of their agency, which is why Angels Media has taken such pleasure in providing SEO, social media and content-writing service.
 

The SEO campaign has launched Atkinson McLeod up the Google ranks over the recent months, allowing them to rank in the top results for search terms such as ‘Estate Agents Kennington’.
 

Our designers and social media teams have also worked on the rebranding of their social media accounts in Facebook and Twitter. We have helped them create a more personal and approachable online profile, allowing them a better interaction with their prospective clients and creating more leads for them.
 

Our work on Facebook includes building their contacts network by connecting them to 92 local businesses in their geographical target market. This has extended their marketing reach to around 52,000 consumers in their area. We have also installed some marketing applications in their profile, such as the “Fan of the week” feature and direct links to their Twitter account, website and location map.
 

The approach on Twitter has been more focused on PR, based on enhancing Atkinson McLeod’s relationship marketing. They now have over 680 followers and growing!
 

Angels Media also collaborates by writing content for the estate agent’s website. A constant flow of content increases the presence of Atkinson McLeod online, making their website more searchable and visible for potential clients, and it also makes it stand out from its competitors.
 

Giles Atkinson, director of Atkinson McLeod states on their website: “Quality of service and customer satisfaction are even more important than sales.” The Angels Media team is helping the agency pursue this objective by enhancing their customer service strategy. The social media tools allow them to respond to external queries in a lightning fast response rate, faster than emails or even phone calls, which has a direct impact in customer satisfaction and contributes to an engaging experience with potential clients.