We’ve already talked about the importance Of SEO for a business website. This week we had a chat with Avanti Kumari, our SEO expert at Angels Media. She explained how the SEO process works since taking a new client on board:

As an SEO Engineer, you have to be constantly updating your knowledge, because Search Engines change their algorithms hundreds of times every year. This means that techniques that were very effective last week, to help you climb up in the engine results, may have no effect today. We need to investigate these techniques daily, so that we always implement the most successful strategies for our clients.

Also, we need to be careful with some techniques that used to be very popular for SEO purposes and are now considered “black hat SEO”, that is, illegal practices that can get your company removed from all searches. Examples of these techniques include keyword spamming, hidden text and duplicate text. At Angels Media we only use genuine (white hat) SEO techniques that give real and consistent results and not just temporary ones. The arrival of the Penguin 2.0 Google update this year meant the end of ‘Old SEO’ and the beginning of ‘New SEO’, boosting the importance of editorial quality and referral sites. There has been a dynamic shift from the way SEO was performed, which means that a detailed site audit is now required for each new client before we jump into the pool of SEO.

The first thing we do is try to understand the business dynamics of new clients. Learn about their objectives and do a SWOT (strengths, weaknesses, opportunities and threats) analysis to create an optimised strategy. We do an industry-specific keyword analysis to determine which are the most relevant and profitable keywords to achieve the client’s goals, and with those in mind we ask our team of specialists to create the content.

Content is king nowadays in SEO. Our team of expert writers create specific content for each client’s web page following the guidelines of the SEO team. The content is keyword-rich and optimised for each client. We also improve clients’ ranking by acquiring links from high page ranking websites. These are websites with good content that are highly trusted by search engines, thus improving the credibility of the client’s site.

Out of all these processes, the most time-consuming one for the SEO team is undoubtedly the preliminary analysis. It involves a lot of searches, figures and calculations. But this preparation work is basic for the success of our SEO techniques, so we invest as much time and resources as necessary to make sure our conclusions provide the maximum benefit for our clients.