A new report by Morgan Stanley has highlighted current online trends and made predictions on how the internet will be used in the future. Not only does the report show an increase in online shopping, the report forecasts a seismic shift towards people using mobile devices to access the internet.

Many websites work poorly on mobile devices. Some do not work at all. For example, many websites made with Flash will simply display a blank page on many mobile devices. For these reasons it is vital that you provide a professionally streamlined alternative to your standard website. This will allow the site to be viewed on the smaller screen of a mobile device.

A mobile website can also provide a number of unique options over a standard website. Smart phones can interact directly with information on a company’s site. For example, the phone can detect addresses and provide an automatic link to Google Maps so that potential customers can quickly see the address on a map and get directions. Similarly, if a phone number is displayed, the user can simply click the phone number to initiate a call to that number.

Having a mobile website also increases rank and visibility on search engines such as Google and Yahoo. For more information on how to use Search Engine Optimisation to increase traffic to your website, please see our SEO article [hyperlink]. This makes the mobile website a vital tool in your marketing strategy.

Angels Media would be delighted to provide your business with a mobile website. Please telephone or email us to have a chat about how we can help your company stay ahead of the game with the use of new technologies that allow you to take your marketing to a whole new level.